Our Story: A journey to the frontier of flavour

Sustainably crafted, universally adored. Pioneering British rum with a cosmic twist.

Discover a voyage of the spirit

It started with a star

A gleaming light illuminating the cosmic canvas above. Lost in those shared skies, beheld by the pioneers of the past, a thought struck – what would it taste like?

Our voyage begins

A quest to harness the mystery, to take that which has captivated our imaginations since the dawn of time – and bottle it. To craft a challenger, to bring universal joy to new frontiers. To take the notorious tipple of seafarers beyond the warm shores of history and into a new dimension.

 

Sky-bound, kitchen-crafted

To forge our spirit, we boldly sought the crucible of a dying star, but in the end, we settled on a kitchen. For five years we refined our formula, singularly pursuing our perfect recipe, until finally, amongst cupboards of baked beans and carrots, we had created something truly worthy of the stars.

A Star is born

Silence filled the air, until, with one small sip for man, our senses went supernova. Smooth sophisticated rum with a big bang of flavour. We had done it. A new star was born – V – stitched into timeless tapestry. Ready to taste?

Buy your V Rum now

V Rum Ambassadors

At V we’re passionate about people. From rum aficionados and incredible mixologists, to industry heavyweights and home kitchen crafters, V Rum is a drink to be enjoyed responsibly by everyone. Our exceptional ambassadors help us take V to new heights, bringing universal appeal to new frontiers. For us, it’s not just about the next big grime artist or influencer – it’s about building a network of incredible people that share our values and love our rum.

 

Find out more

Explore careers with V

Discover a universe of opportunities at V. When our next position opens, you can find the details here. There are currently no open vacancies, but our search for talent never stops. Great businesses need great people – so if you can bring something special to the team, let us know.

Contact V careers

Press and Media resources

We’re excited to hear what you think about our products, so we’ve included some high resolution brand images for you to use below. These images are free to download, but please let us know before you publish them. Looking to learn more about V? Want to explore our journey from launch to landing, uncover the complex flavours of our rum, or just need something specific that you can’t find on our site? Please get in touch with pr@vrum.co.uk.

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