Global Rum Ambassador Ian Burrell showcased V Rum at the Cheltenham Food and Drink Festival 2024!
Straight after our TV debut on Channel 4’s Sunday Brunch, V Rum was back in the hands of Global Rum Ambassador Ian Burrell at the Cheltenham Food and Drink Festival 2024!
The highlight of the year in the Cotswold’s calendar, producers from all over showcased their cured meats, local chutneys, jams, hot sauces and sweets. Not only were there samples as far as the eye could see, but also a BBQ competition with some of the UK’s best pit masters. Talks were held every hour, with tips to upgrade your BBQ game, and of course samples of meats and secret rubs – including some of the best Greek Souvlaki outside of Greece!
Cheltenham holds an unusual claim to fame: The most licensed venues to serve alcohol in one square mile anywhere in the UK. Known as ‘The Festival Town’, it hosts some of the most popular festivals in the UK, which help keep so many bars and restaurants open. Dozens of drink products were on offer at the festival, with tastings of wine and cheese, gin and of course Rum!
Hailing from the same road in Cheltenham, Global Rum Ambassador Ian Burrell and V Rum’s own National Sales Manager Tom Noori both attended the festival to champion rum on their home turf.
Alongside our friends the London Essence company, we tasted six different rums, kicking off with our very own V Overproof White Rum. Our rum packs a punch, which could be heard all around the tent – everyone loved it!
Ian hosted the incredible sold out rum tasting event, captivating the audience with his usual witty anecdotes and stories of rum. Keeping the audience laughing, from rum novices to seasoned connoisseurs, Ian’s relaxed but energy filled style makes you feel like you’re sat together in his back garden, passionately discussing all things rum.
After the show, Ian made his very own V-ina Colada with our V Overproof White Rum, which you can watch here:
Thanks to Ian Burrell and Cheltenham Food and Drink Festival, V see you next year!
