Exploring a universe of flavour with V Rum
Take a moment to indulge your imagination.
Gazing into the skies above, you begin to soar, momentarily freed from the constraints of gravity. Ascending beyond civilisation, beyond the clouds, beyond our atmosphere and into the depths of space.
Cast aside the bitter cold, the intense vacuum and the absence of oxygen; and imagine instead calmly drifting through the stars, drinking deeply, letting the flavours of the cosmos fill your soul and dance on your tongue.
Sadly, as our bodies are confined to the earth, only our minds can wonder amongst the stars. Which begs the question—just what does space taste like?
Fortunately, scientists have found the answer—and it might surprise you.
For a mystical realm seemingly worlds away from our own, it tastes of something much, much closer to home—space tastes of rum!
Astronomers made the unlikely discovery whilst searching for the building blocks of life within our Milky Way. With telescopes trained on Sagittarius B2—an enormous cloud of cosmic dust and gas—they uncovered an abundance of ethyl formate, a chemical which creates the distinct scent of rum.
That’s not all, those same molecules provide the sweet scent found in wines and fruits, as well as the uniquely sweet flavour of raspberries.
It was this galactic discovery which sparked the creation of V Rum; a question so simply articulated, yet so profoundly challenging: harness the mystery of space, distill it, and bottle it.
V’s Premium White Rum does just this; a galaxy of flavour transported hundreds of light years and into your glass.
So whilst we can’t journey out for berry picking just yet, the next time you tuck into a V Rum raspberry daiquiri, close your eyes and enjoy the taste of space.
