What’s the difference between regular and premium rum? You may have heard the term before and just thought it simply meant more expensive. However, premium is much more than just the price tag, these special types of rum are carefully produced and occasionally aged to enhance flavour.
Here at V Rum, we offer Premium Rum that is handcrafted in the UK, offering distinct flavours that can be enjoyed however you like, whether neat, with a mixer or as part of a cocktail. So, why choose this rum compared to your standard variety? Let’s break down the characteristics of premium rum and why so many people enjoy it.
HIGH-QUALITY INGREDIENTS
One of the biggest characteristics is where it all starts – fine rum flavours begin with quality ingredients. Most premium rum uses molasses from sugar cane during the distillation process. The molasses sourced from sugar cane is often imported from overseas, but at V Rum, we always refine our molasses right here in the UK.
Alongside our UK-refined molasses, we sprinkle in our special flavourings to make a unique-tasting elixir that stands out from the competition.
EXPERT CRAFTSMANSHIP
How do production methods define premium rum? Each brand will produce and distil rum differently, but there are some tried and true methods which help elevate a bottle from ordinary to extraordinary.
- Small-batch distillation: This method involves distillers producing rum in small batches to allow for close monitoring at every step of the process, ensuring high levels of consistency. It can also help capture unique flavours that can be lost in mass production.
- Barrel ageing: With aged rum comes smoother, more refined flavours. Often, craft rum production involves infusing wooden barrels with different notes such as vanilla and spice, with the rum ageing in different climates to add new depth to the final flavour.
- Hand-blending: Some may choose to hand blend rum by combining different rums of various ages and flavour profiles to create balanced and, harmonious spirits, allowing for unique flavour combinations.
Our production methods at V Rum are powered by renewable energy, using a combination of pot and column distillation to capture the premium flavours from our British-sourced ingredients – and we always double distil for that touch of extra quality.
SUSTAINABILITY AND INNOVATION
Alongside expert craftsmanship, a key characteristic of premium rum is using sustainable resources and eco-friendly production, an aspect in rum making that we are leading the way in. Our premium rum, crafted with UK-sourced molasses and natural flavourings, earns its name through our unique, eco-friendly production methods, including a steam generator, rainwater recycling and a 40kW solar array.
FLAVOUR AND COMPLEXITY
Tired of the same old standard rum and want to try something truly special? The moment our liquid touches your tongue, you’ll be hit with an enhanced dynamic of flavour and complexity, complemented by a smooth finish that glides effortlessly across your palate. Premium distilled rum quality makes it not just a drink but an experience – a symphony of flavours that unfold with every sip.
You can also take these flavours to a whole new level with overproof rum. This has a higher percentage of alcohol but offers even stronger flavours, aromas and ways to enjoy.
BRITISH HERITAGE AND DISTINCTION
While rum is synonymous with the Caribbean, it doesn’t mean that the characteristics of premium rum can’t be carried over when produced right here in the UK.
Authenticity is a staple of many different products, and with V Rum, drinkers will taste high levels of authenticity with every sip. Local craftsmanship with hard work and dedication goes into every bottle of premium rum we make, and our British origins and ingredients make our spirits something truly special and not found anywhere else.
Distinction is one of the big differences in regular and premium rum and means drinkers can swap out other spirits like whisky, scotch and bourbon for rum thanks to sweeter and more sophisticated flavours.
UNLIKE ANYTHING ELSE: EXPLORE OUR PREMIUM RUM OFFERINGS
What makes rum premium? It’s the high-quality ingredients, expert craftsmanship paired with sustainable distilling, complex flavours and enhanced levels of authenticity. All of this is available with our Premium Rum. If you’re looking for a spirit that stands high above the rest, tastes superb neat or with your favourite combinations, shop our selection and discover something special today.
