V Rum is a small-batch, award-winning rum proudly distilled in Eastleigh, Hampshire. We’re driven by a passion for quality, community, and sustainability — crafting flavourful, character-rich rum that reflects the values of the people behind them.

At the heart of V Rum is a simple belief: great spirits can (and should) be made responsibly. From the way we distil, to how we package, and who we partner with, sustainability is more than a buzzword — it’s part of our identity.

V Rum is made to be enjoyed — whether you’re sipping it neat, mixing it into a cocktail, or discovering it in one of our local partner venues. Every bottle tells a story of craft, care, and conscious production.

We’re proud to be part of a new generation of British rum makers — independent, transparent, and focused on quality without compromise.

At V Rum, sustainability is part of our ethos built into every decision we make. We take a transparent, no-greenwashing approach, starting with packaging. Our bottle labels are 100% recycled, made from 95% sugarcane and 5% hemp.

We’re now sourcing UK-made, 100% recycled glass bottles to reduce emissions, and our FSC-certified cardboard packaging comes from a local supplier using 90% recycled, fully recyclable material.

Our distillery runs on 100% carbon neutral energy, and where emissions can’t be avoided, we offset through Ecologi—supporting reforestation and verified global CO₂ reduction projects.

We operate with a low-waste ethos, using only what we need and continually exploring new ways to reduce, reuse, and recycle across our supply chain.

Sustainability is a responsibility we take seriously, and we hold ourselves accountable with an annual public impact report that shows the real steps we’re taking to craft exceptional rum, responsibly.