BCB London announced on last year of Imbibe.
After 14 years at the helm of bringing brands to UK hospitality, Imbibe London comes to an end. Since my first imbibe a decade ago a lot has changed. The two floor London Olympia venue became, at its peak, a mecca of drink stands with the most amazing display of spirits, beers, cocktail syrups, bitters, barware, as well as a space for the winners of the Sommelier Wine Awards. Even bar snack companies got to shine, in addition to eco-friendly alternatives to barware emerged from straws to glassware. Yet this year, on its closing year, such as the years before, it was progressively smaller.
The Berlin Bar Show, also know as Bar Convent Berlin (BCB), arguably one of the biggest and best bar shows in the world, is now taking Imbibe’s place, with companies lining up to get involved for it’s inauguration. 2025 will be a year that, I believe, will see bars from across the country travel to London in droves again, with the brands that have moved away from exhibiting over the years returning with refreshed energy and motivation.
Engaging with the hospitality sector and creating mutually beneficial relationships to drive the sector forward is important. Everything from improving service to drinks and venues, taking care of our planet and the physical and mental health of staff will be topics of great importance. BCB London will once again create an electric atmosphere for hospitality professionals to thrive and I for one can’t wait.
V Rum is looking to exhibit our British Rum next year in 2025. We will do so in a way that we add something special to the event. Leaving a lasting memory whilst serving delicious tasting rum to you all.
Ideas are being formed, plans are afoot! We look forward to seeing you in 2025!
Have an idea about what you would like to see? Email us at info@vrum.co.uk. Best idea gets rum!
