Privacy Policy
We are V (part of CJS Drinks Company Limited – 12071406 and you can find us at 3000a Parkway, Whiteley, Hampshire, United Kingdom, PO15 7FX. Your privacy is very important to us.
What does this Policy cover?
At V Rum we take your personal data seriously. This policy covers:
- Sets out the types of personal data that we collect about you.
- Explains how and why we collect and use your personal data.
- Explains how long we keep your personal data for.
- Explains when, why and with who we will share your personal data.
- Sets out the legal basis we have for using your personal data.
- Explains the effect of refusing to provide the personal data requested.
- Explains the different rights and choices you have when it comes to your personal data.
- Explains how we may contact you and how you can contact us.
When do we collect personal information and what personal information do we collect?
We may collect personal information about you as follows:
- If you fill in forms on our website, we will collect your contact details and the other information you provide in the form.
- If you contact us by any other means (e.g. email or telephone), we may keep a record of that contact and the information you provide us at that time.
- If you ask to be added to our marketing database, we will collect your name, the name of your company/organisation (if any) and email address.
- If you work with us in a professional manner, order our products, or abandon your online shopping cart, we will collect a range of information relating to you that is relevant and will be available upon request.
- We may collect personal data relating to third parties in the course of providing our services to our clients, including professional contact information and contact details of suppliers to us or our clients.
- If you apply for employment with us, we will collect a range of information relating to you and potential employment.
Links to other websites
Our website may, from time to time, contain links to other websites which may be of interest to you. If you follow a link, please note that the other website will have its own privacy policy and you should check this before you submit any personal information to that website. We are not responsible for the content of other websites or their use of your personal information.
Where do we store your personal information and how it is kept secure?
Some of the information you provide to us will be transmitted electronically, e.g. information provided via our website or by email. We would remind you that information transmitted via the internet is not completely secure and although we will do our best to protect any information transmitted in this way, we cannot guarantee its complete security.
We have put in place appropriate security measures to prevent your personal data being accidentally lost, accessed or used in an unauthorised way, altered or disclosed. All information you provide to us is stored on our secure servers located in the European Economic Area. No information you provide to us is transferred to or stored at, a destination outside the EEA.
In addition, we limit access to your personal data to those partners, employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
RETENTION OF YOUR PERSONAL DATA
V Rum will retain your information only for as long as is necessary for the purposes set out in this policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, and enforce our agreements. We also retain log files for internal analysis purposes. These log files are generally retained for a short period of time, except where they are used for website security, to improve website functionality, or we are legally obligated to retain them for longer time periods.
HOW WE USE YOUR PERSONAL DATA
Under the UK GDPR, we must always have a lawful basis for using Personal Data. This may be because you have consented to our use of your Personal Data, or because it is in our legitimate business interests to use it. Your Personal Data may be used for one of the following purposes:
- communicating with you, this may include responding to emails or calls from you;
- supplying you with information about V by email that you have opted-in to (you may unsubscribe or opt-out at any time via our emails we send);
- administer, support and obtain feedback on the level of our services.
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and text message with information, news, and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the UK GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
Who do we share your personal information with?
We may disclose your personal information to third parties if we are under a duty to disclose or share it in order to comply with any legal obligation (for example our auditors, our insurers and HMRC) or with your consent. We may also disclose your personal information to sub-contractors working on our behalf, who are bound by the terms of this privacy policy.
If any of your Personal Data is required by a third party, as described above, we will take steps to ensure that your Personal Data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above.
If any Personal Data is transferred outside of the EEA, we will take suitable steps in order to ensure that your Personal Data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above.
Do we use Cookies to collect personal data on you?
To provide better service to you on our websites, we use cookies to collect your personal data when you browse. See our Cookie Policy for more details.
Platform and extensions privacy policies – WordPress
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Visitor comments may be checked through an automated spam detection service.
Caching
This site utilises caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary, and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor. Cache files expire on a schedule set by the site administrator, but may easily be purged by the admin before their natural expiration, if necessary. We may use QUIC.cloud services to process & cache your data temporarily. Please see https://quic.cloud/privacy-policy/ for more details.
Platform and extensions privacy policies – WooCommerce
We collect information about you during the checkout process on our store.
What we collect and store
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!
We’ll also use cookies to keep track of basket contents while you’re browsing our site. Check our Cookie Policy for further information.
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details, delivery address and information, and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information indefinitely for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
We will also store comments or reviews, if you choose to leave them.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
- Order information like what was purchased, when it was purchased and where it should be sent, and
- Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds and support you.
What we share with others
We share information with third parties who help us provide our orders and store services to you; for example Brevo, our couriers and our fulfilment centres.
Payments
We accept payments through Elavon (Opayo). When processing payments, some of your data will be passed to Elavon, including information required to process or support the payment, such as the purchase total and billing information.
Please see the Opayo Privacy Policy for more details.
Stock Notifications
Our Back In Stock Notifications stores the following information when customers sign up to receive back-in-stock notifications:
- Customer e-mail.
- Sign-up date.
- Notification date.
This information can be used to personally identify customers, and is stored in the database indefinitely.
Gift Cards
Our Gift Cards service stores the following information, as provided by gift card buyers:
- Sender name.
- Recipient name.
- Recipient email.
- Message from sender to recipient.
This information can be used to personally identify the sender and recipient(s), and is stored indefinitely.
Full access to all gift card data is restricted to Store Administators only. Store Managers may view and search by sender, recipient and gift card code. However, gift card messages cannot be viewed by Store Managers.
Affiliates
What and where we store:
- If you are an affiliate, we store a cookie with your affiliate ID and map it to the user accessing our site with your link.
- If you are a visitor accessing our site with the affiliate link, we store your IP address. And if you place an order, then your order details are stored along with your IP address.
Export/Delete personal data
Exporting personal data is available for both – affiliate and visitor.
Export/delete of personal data will be processed only after receiving confirmation about it.
For deleting cookie data, a visitor can simply delete cookies from their browser. Read our Cookie Policy for instructions on how to do this.
Subscriptions
What we collect and store
For the purposes of processing recurring subscription payments, we store the customer’s name, billing address, shipping address, email address, phone number and credit card/payment details.
What we share with others
We will share any relevant information with our payment partners to process payments. We accept payments through Elavon (Opayo). When processing payments, some of your data will be passed to Elavon, including information required to process or support the payment, such as the purchase total and billing information.
Please see the Opayo Privacy Policy for more details.
Automation for email marketing
When form information is submitted across our website, including but not limited to our newsletter signup, contact forms and checkout, it is sent to Zapier, it is then sent to various third party services. These services are: Brevo (formerly Sendinblue).
This information is then stored to send you email marketing if you opted in, where relevant, and in the future may be used to help deal with customer queries and feedback.
Your rights in relation to the personal information we hold
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. If you have given your consent to anything we do with your personal data, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). This includes your right to withdraw consent to us using your personal data for marketing purposes.
We usually act on requests and provide information free of charge, but may charge a reasonable fee to cover our administrative costs of providing the information for:
- baseless or excessive/repeated requests,
- or further copies of the same information.
Alternatively, we may be entitled to refuse to act on the request. Please consider your request responsibly before submitting it. We’ll respond as soon as we can. Generally, this will be within one month from when we receive your request but, if the request is going to take longer to deal with, we’ll come back to you and let you know.
How will we contact you?
We may contact you by phone, email or social media. If you prefer a particular contact means over another please just let us know.
Contacting us
If you would like to communicate with us about any of the rights mentioned above, or if you have any other queries about the matters mentioned in this privacy policy, please contact us using one of the following options:
- Email: info@vrum.co.uk
- Post: Unit 23, Parham Drive, Eastleigh, Hampshire, SO50 4NU
Complaints
You have the right to complain to the Information Commissioner about the way in which we collect and use your personal data: www.ico.org.uk/concerns or telephone +44 (0) 303 123 1113.
Changes to this privacy policy
This policy is effective from 17 August 2023. We may change this privacy policy from time to time by updating this webpage.
Last Revised 24 August 2023
