V Rum

Pioneering Sustainable British Rum

Sip Sustainably, Explore Boldly

This is V

Pioneering British rum with a cosmic twist. Premium flavour that tastes good, does good. Sustainably crafted, universally adored. V isn’t just exceptional rum, it’s a community of stargazers on a journey to the frontier of flavour. Poured neat over ice, or as the base for a stunning cocktail, every taste is a voyage of the spirit. Explore our story from launch to landing, and everything in between.

Explore Our Story

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Sustainably crafted, Universally adored

Tastes Good, Does Good

Great tasting rum shouldn’t cost the earth, that’s why sustainability lies at the heart of V. We believe in responsibility too, so we’re tackling our impact head on. From production to distribution, how we manage our impact on the environment is what sets us apart. Our not-so-secret-agent plan sets out five missions for a sustainable future – see how we’re making a difference.

Explore Sustainability

Mix of the Month

V Highball

Our signature serve in collaboration with London Essence Company. Combining our V Premium White Rum and London Essence Roasted Pineapple Crafted Soda.

Ingredients

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Our way of giving back

We’re working hard to build a better tomorrow. From charity work to community and sustainability initiatives; we’re always aiming high. We love bringing people together to enjoy what we do responsibly, but our commitment to community goes even further. Explore how you can help us to make a difference, by supporting our chosen charity.

Explore Charity

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