Explore the world of V Premium Rum
This is V
Pioneering British rum with a cosmic twist. Premium flavour that tastes good, does good. Sustainably crafted, universally adored. V isn’t just exceptional rum, it’s a community of stargazers on a journey to the frontier of flavour. Poured neat over ice, or as the base for a stunning cocktail, every taste is a voyage of the spirit. Explore our story from launch to landing, and everything in between.
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Sustainably crafted, Universally adored
Tastes Good, Does Good
Great tasting rum shouldn’t cost the earth, that’s why sustainability lies at the heart of V. We believe in responsibility too, so we’re tackling our impact head on. From production to distribution, how we manage our impact on the environment is what sets us apart. Our not-so-secret-agent plan sets out five missions for a sustainable future – see how we’re making a difference.
Mix of the Month
V Highball
Our signature serve in collaboration with London Essence Company. Combining our V Premium White Rum and London Essence Roasted Pineapple Crafted Soda.
Ingredients
- 50ml V Premium White Rum
- London Essence Roasted Pineapple Soda
- Garnish: Lemon Peel
- Garnish: Pineapple Leaf
Our way of giving back
We’re working hard to build a better tomorrow. From charity work to community and sustainability initiatives; we’re always aiming high. We love bringing people together to enjoy what we do responsibly, but our commitment to community goes even further. Explore how you can help us to make a difference, by supporting our chosen charity.
Join our journey on Instagram — @vrumofficial
