Author: Mike

BCB London announced on last year of Imbibe.

After 14 years at the helm of bringing brands to UK hospitality, Imbibe London comes to an end. Since my first imbibe a decade ago a lot has changed. The two floor London Olympia venue became, at its peak, a mecca of drink stands with the most amazing display of spirits, beers, cocktail syrups, bitters, barware, as well as a space for the winners of the Sommelier Wine Awards. Even bar snack companies got to shine, in addition to eco-friendly alternatives to barware emerged  from straws to glassware. Yet this year, on its closing year, such as the years before, it was progressively smaller.

​The Berlin Bar Show, also know as Bar Convent Berlin (BCB), arguably one of the biggest and best bar shows in the world, is now taking Imbibe’s place, with companies lining up to get involved for it’s inauguration. 2025 will be a year that, I believe, will see bars from across the country travel to London in droves again, with the brands that have moved away from exhibiting over the years returning with refreshed energy and motivation.

​Engaging with the hospitality sector and creating mutually beneficial relationships to drive the sector forward is important. Everything from improving service to drinks and venues, taking care of our planet and the physical and mental health of staff will be topics of great importance. BCB London will once again create an electric atmosphere for hospitality professionals to thrive and I for one can’t wait.

​V Rum is looking to exhibit our British Rum next year in 2025. We will do so in a way that we add something special to the event. Leaving a lasting memory whilst serving delicious tasting rum to you all.

Ideas are being formed, plans are afoot! We look forward to seeing you in 2025!

Have an idea about what you would like to see? Email us at info@vrum.co.uk. Best idea gets rum!

Global Rum Ambassador Ian Burrell showcased V Rum at the Cheltenham Food and Drink Festival 2024!

Straight after our TV debut on Channel 4’s Sunday Brunch, V Rum was back in the hands of Global Rum Ambassador Ian Burrell at the Cheltenham Food and Drink Festival 2024!

The highlight of the year in the Cotswold’s calendar, producers from all over showcased their cured meats, local chutneys, jams, hot sauces and sweets. Not only were there samples as far as the eye could see, but also a BBQ competition with some of the UK’s best pit masters. Talks were held every hour, with tips to upgrade your BBQ game, and of course samples of meats and secret rubs – including some of the best Greek Souvlaki outside of Greece!

Cheltenham holds an unusual claim to fame: The most licensed venues to serve alcohol in one square mile anywhere in the UK. Known as ‘The Festival Town’, it hosts some of the most popular festivals in the UK, which help keep so many bars and restaurants open. Dozens of drink products were on offer at the festival, with tastings of wine and cheese, gin and of course Rum!

Hailing from the same road in Cheltenham, Global Rum Ambassador Ian Burrell and V Rum’s own National Sales Manager Tom Noori both attended the festival to champion rum on their home turf.

Alongside our friends the London Essence company, we tasted six different rums, kicking off with our very own V Overproof White Rum. Our rum packs a punch, which could be heard all around the tent – everyone loved it!

Ian hosted the incredible sold out rum tasting event, captivating the audience with his usual witty anecdotes and stories of rum. Keeping the audience laughing, from rum novices to seasoned connoisseurs, Ian’s relaxed but energy filled style makes you feel like you’re sat together in his back garden, passionately discussing all things rum.

After the show, Ian made his very own V-ina Colada with our V Overproof White Rum, which you can watch here:

Thanks to Ian Burrell and Cheltenham Food and Drink Festival, V see you next year!