Our Story | V Rum

Sustainably crafted, universally adored.

Putting the spirit back into spirit

It starts with family

Reliving cherished memories and joyous times spent with the ones we love. Bathed in the sun’s golden glow, kissed by coastal breeze and gentle lapping waves; reminded of how simply a sensation can recapture a forgotten moment.

We are V

From that thought, V was born – as an idea; what if a single taste could take you on a journey, transporting you through time to relive life’s greatest moments? This was our mission – one we believed to be possible, after all – our memories are never truly lost, we merely need to rediscover their spirit.

 

Elevate every moment

So, we took to this challenge – to craft a spirit that turns moments into memories, that forges new friendships and rekindles old ones. A spirit that enhances every experience and elevates every moment.

From the first pour to the last sip

Inspired by memories and driven by discovery, our journey began. Our V symbolizes this journey. Five forging years. Our five fundamental beliefs. Our enduring mission – to craft sustainable, premium, British rum, to recapture precious moments and create new memories. To distil joy, from the first pour to the last sip

Buy your V Rum now

V Rum Ambassadors

At V we’re passionate about people. From rum aficionados and incredible mixologists, to industry heavyweights and home kitchen crafters, V Rum is a drink to be enjoyed responsibly by everyone. Our exceptional ambassadors help us take V to new heights, bringing universal appeal to new frontiers. For us, it’s not just about the next big grime artist or influencer – it’s about building a network of incredible people that share our values and love our rum.

 

Find out more

Explore careers with V

Discover a universe of opportunities at V. When our next position opens, you can find the details here. There are currently no open vacancies, but our search for talent never stops. Great businesses need great people – so if you can bring something special to the team, let us know.

Contact V careers

Press and Media resources

We’re excited to hear what you think about our products, so we’ve included some high resolution brand images for you to use below. These images are free to download, but please let us know before you publish them. Looking to learn more about V? Want to explore our journey from launch to landing, uncover the complex flavours of our rum, or just need something specific that you can’t find on our site? Please get in touch with pr@vrum.co.uk.

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