Bold spirit, local roots
V Rum is an award-winning rum proudly distilled in Eastleigh, Hampshire. We’re driven by a passion for quality, community, and sustainability — crafting flavourful, character-rich rum that reflects the values of the people behind them.
At the heart of V Rum is a simple belief: great spirits can (and should) be made responsibly. From the way we distil, to how we package, and who we partner with, sustainability is more than a buzzword — it’s part of our identity.
V Rum is made to be shared and enjoyed — whether you’re sipping it neat, mixing it into a cocktail, or discovering it in one of our local partner venues. Every bottle tells a story of craft, care, and conscious production.
We’re proud to be part of a new generation of British rum makers — independent, transparent, and focused on quality without compromise.
Our Distillery
We produce our premium rum using traditional distilling techniques, giving us complete control over every stage — from fermentation to final spirit.
Born from a passion for quality and transparency, we distil every drop of rum on-site using traditional methods and modern thinking. Our purpose-built distillery, which opened in February 2024, houses two custom Holstein-manufactured stills and is powered entirely by 100% carbon neutral energy.
Being based in Eastleigh means we’re proud to be part of Hampshire’s growing community of craft producers. We work closely with local businesses and venues, building lasting partnerships that support the region’s economy and celebrate its talent.
Sustainability: More Than a Promise
At V Rum, sustainability is part of our ethos built into every decision we make. We take a transparent, no-greenwashing approach, starting with packaging. Our bottle labels are 100% recycled, made from 95% sugarcane and 5% hemp.
We’re now sourcing UK-made, 100% recycled glass bottles to reduce emissions, and our FSC-certified cardboard packaging comes from a local supplier using 90% recycled, fully recyclable material.
Our distillery runs on 100% carbon neutral energy, and where emissions can’t be avoided, we offset through Ecologi—supporting reforestation and verified global CO₂ reduction projects.
We operate with a low-waste ethos, using only what we need and continually exploring new ways to reduce, reuse, and recycle across our supply chain.
Sustainability is a responsibility we take seriously, and we hold ourselves accountable with an annual public impact report that shows the real steps we’re taking to craft exceptional rum, responsibly.