V Rum Wholesale & Trade Partnerships

From bars and clubs to hospitality venues and retail stores, see how you can start stocking V today.

Explore V Rum Trade Benefits

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Partner with V Rum — Premium British Rum, Crafted Sustainably

At V Rum, we’re proud to work with bars, restaurants, venues, wholesalers and retailers who share our passion for quality, craft, and conscious consumption.

As an award-winning, premium British rum brand crafted and distilled in Hampshire, V is one of just 5% of UK distilleries that control every step of production, from sourcing raw ingredients to the distillation of the final spirit.

V offers something truly distinctive for your back bar or shelf — a premium product that resonates with today’s consumers, and a brand built with purpose.

We don’t just supply exceptional rum. We actively support our trade partners with the tools, assets, and activations needed to help drive visibility, engagement, and sales.

Why Stock V Rum?

Award-winning, locally distilled British rum
Sustainably produced using 100% carbon neutral energy, and recycled packaging, including the imminent launch of our 100% recycled glass bottles entirely produced in the UK
Strong consumer appeal — premium, modern, and eco-conscious
Point-of-sale support, menu consultation, staff training, sampling stock and co-branded content available

The Full V Rum Range:

Premium White Rum (40 % ABV): Crystal-clear and light tasting with delicate hints of citrus, pineapple and vanilla that elevate your favourite cocktails with effortless precision.
Overproof White Rum (60 % ABV): Unmistakeably bold yet strikingly smooth, this rum balances poise and power with an ultra-refined texture to deliver an unforgettable drinking experience.
Spiced Rum (37.5 % ABV): introduced in October 2024, V Spiced is a sumptuously sweet and golden spiced rum, distinctly decadent – fusing warm spices, tropical citrus fruits and smoky pineapple.
Available in 70cl glass bottles and 5cl 100% recycled aluminium miniatures.

New Launch: RTD Range

In response to evolving consumer demand and to ensure flavour-led occasions anytime and anywhere, V Rum recently introduced a Ready‑To‑Drink (RTD) canned range.
These pre-mixed 250 ml cans are available in three flavours, Pink Grapefruit Twist and Tropical Crush, both made with V Premium White Rum, and Spiced Rum Cola, made with V Spiced Rum.
Each offers the same quality character and sustainable ethos as their still counterparts, but are designed for on‑the‑go enjoyment, and pack a punch at 7% ABV.
This expansion reflects V Rum’s dedication to combining premium taste with practicality, while staying true to its eco‑mission, extending the brand’s reach into new markets without compromising sustainability or craftsmanship.

Wholesale Stockists

Supporting Your Success

We believe in building real relationships with our wholesale and trade customers. That means:

Collaborative marketing and promotions
Staff training and education sessions
Custom assets, social media content, and activations
Launch support for new products and events
Quick, reliable delivery and competitive pricing

Whether you’re a craft cocktail bar, boutique hotel, independent retailer or a national venue group, V Rum offers a fresh, exciting and sustainable addition to your portfolio.

Become a Stockist

If you’re interested in joining our growing network of trade partners, we’d love to hear from you.
Get in touch via the form below and a member of the team will get back to you shortly.

Let’s raise the bar — together.

Join our journey on Instagram — @vrumofficial

The Torturer’s Tipple 🔪 Sweet and sinister.

'This is V' - Proud sponsors of The Star Trust 's

The Plague Colada ☠️ In association with The

From combining Salted Caramel with Espresso Martin

The Ripper Cocktail 🩸 In association with the

Who's still thinking about festival season? 😍

Celebrating National Rum Punch Day at @thecocktail

Our friends at @thecocktailtradingco have been wor

V Rum Wholesale & Trade Partnerships

From bars and clubs to hospitality venues and retail stores, see how you can start stocking V today.

As Seen In

Partner with V Rum — Premium British Rum, Crafted Sustainably

Why Stock V Rum?

The Full V Rum Range:

Premium White Rum (40 % ABV): Crystal-clear and light tasting with delicate hints of citrus, pineapple and vanilla that elevate your favourite cocktails with effortless precision.

Overproof White Rum (60 % ABV): Unmistakeably bold yet strikingly smooth, this rum balances poise and power with an ultra-refined texture to deliver an unforgettable drinking experience.

Spiced Rum (37.5 % ABV): introduced in October 2024, V Spiced is a sumptuously sweet and golden spiced rum, distinctly decadent – fusing warm spices, tropical citrus fruits and smoky pineapple.

Available in 70cl glass bottles and 5cl 100% recycled aluminium miniatures.

New Launch: RTD Range

In response to evolving consumer demand and to ensure flavour-led occasions anytime and anywhere, V Rum recently introduced a Ready‑To‑Drink (RTD) canned range.

These pre-mixed 250 ml cans are available in three flavours, Pink Grapefruit Twist and Tropical Crush, both made with V Premium White Rum, and Spiced Rum Cola, made with V Spiced Rum.

Each offers the same quality character and sustainable ethos as their still counterparts, but are designed for on‑the‑go enjoyment, and pack a punch at 7% ABV.

This expansion reflects V Rum’s dedication to combining premium taste with practicality, while staying true to its eco‑mission, extending the brand’s reach into new markets without compromising sustainability or craftsmanship.

Wholesale Stockists

Supporting Your Success

Become a Stockist

Join our journey on Instagram — @vrumofficial

Please verify you are of legal drinking age

V Rum Wholesale & Trade Partnerships

From bars and clubs to hospitality venues and retail stores, see how you can start stocking V today.

As Seen In

Partner with V Rum — Premium British Rum, Crafted Sustainably

Why Stock V Rum?

The Full V Rum Range:

Premium White Rum (40 % ABV): Crystal-clear and light tasting with delicate hints of citrus, pineapple and vanilla that elevate your favourite cocktails with effortless precision.

Overproof White Rum (60 % ABV): Unmistakeably bold yet strikingly smooth, this rum balances poise and power with an ultra-refined texture to deliver an unforgettable drinking experience.

Spiced Rum (37.5 % ABV): introduced in October 2024, V Spiced is a sumptuously sweet and golden spiced rum, distinctly decadent – fusing warm spices, tropical citrus fruits and smoky pineapple.

Available in 70cl glass bottles and 5cl 100% recycled aluminium miniatures.

New Launch: RTD Range

In response to evolving consumer demand and to ensure flavour-led occasions anytime and anywhere, V Rum recently introduced a Ready‑To‑Drink (RTD) canned range.

These pre-mixed 250 ml cans are available in three flavours, Pink Grapefruit Twist and Tropical Crush, both made with V Premium White Rum, and Spiced Rum Cola, made with V Spiced Rum.

Each offers the same quality character and sustainable ethos as their still counterparts, but are designed for on‑the‑go enjoyment, and pack a punch at 7% ABV.

This expansion reflects V Rum’s dedication to combining premium taste with practicality, while staying true to its eco‑mission, extending the brand’s reach into new markets without compromising sustainability or craftsmanship.

Wholesale Stockists

Supporting Your Success

Become a Stockist

Join our journey on Instagram — @vrumofficial

Please verify you are of legal drinking age

Premium White Rum (40 % ABV): Crystal-clear and light tasting with delicate hints of citrus, pineapple and vanilla that elevate your favourite cocktails with effortless precision.

Overproof White Rum (60 % ABV): Unmistakeably bold yet strikingly smooth, this rum balances poise and power with an ultra-refined texture to deliver an unforgettable drinking experience.

Spiced Rum (37.5 % ABV): introduced in October 2024, V Spiced is a sumptuously sweet and golden spiced rum, distinctly decadent – fusing warm spices, tropical citrus fruits and smoky pineapple.

These pre-mixed 250 ml cans are available in three flavours, Pink Grapefruit Twist and Tropical Crush, both made with V Premium White Rum, and Spiced Rum Cola, made with V Spiced Rum.